LandsofAmerica.com just took over the number one result for the keyword phrase “Land For Sale’ on Google searches. While we work very hard on our search engine optimization for our clients, we realize that SEO is an inexact science and your search results ranking can change at anytime. This does bring up a bigger point that I wanted to discuss with our clients about what keywords are most important to you. Here is an easy way for you to find out which keywords are searched for the most. It is obviously more important to have your website come up first for a targeted keyword that is searched for 50,000 times a month, than one that is only searched for 5,000 times a month. Here is a link to a Search Engine tool that will tell you how many times each keyword is searched for per month: inventory.overture.com/d/searchinventory/suggestion/
Just type in the keyword or phrase that are important to you and you can see how many times those keywords are searched for per month. This tool just shows how many times the keyword or phrase are searched for on Yahoo each month. Because Yahoo currently has about 20% of the search market, you will need to multiply the result by 5 to get the estimated total amount of searches per month for the specific keyword or phrase. For example, “Land For Sale” is searched for an estimated 406,195 times per month, while “Farms For Sale” is searched for 116,045 times per month. The most important search engine to have good results in is Google, who currently controls 55% to 65% of all searches done in the US, depending on who you ask.
If anyone tells you that you should advertise your rural listings on their website, because they are #1 in Google for a certain keyword, make sure you check and see how many times that keyword is searched for per month.
If anyone has a better tool in tracking the importance of keywords, please add a comment below.
1 response so far ↓
Peaches // Oct 14, 2007 at 3:18 pm
LOA has by far the best breakdown of land search capabilities of any real estate search engine. I have been looking at property for over a year, and intend to buy within the next 12 months. With LOA, I don’t waste time wading thru properties I can’t afford or don’t want under any circumstances! I recommend LOA everytime some frustrated person says that they are tired of the RE pages that go on and on and provide them with little or no hard information!
All that said, I am not looking in a definite State, but a region. Is there any way you can regionalize the map search on LOA?
Also, is there any way you can date postings, and show dates updated (like when the post is listed as ’sale pending’ or ‘price lowered’?) I have been seeing property on LOA that has been on for many months without changes - and then I go to the realtor’s home page and it is listed as pending or sold or price reduced - sometimes higher, sometimes lower than on what they have listed on LOA!
All in all, LOA is the most dynamic, best interactive, and least frustrating website on the Web!
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